Author Profile

Professional Services Summary

Astrid - CMS conference - Brazil, Oct 2011I am a deliverable-driven writer who transforms business and technical information into practical takeaways. I am passionate about helping companies implement best practices and adopt technology and SaaS solutions. My recognized strengths are designing, organizing, training, and communicating in print and digital formats.

A business writer since 1992, my writing portfolio includes four business books and thousands of business, technical, and marketing documents in English and Spanish. In my 25-year career, I have delivered professional services to hundreds of clients from start-ups to Fortune 100 enterprises in 30 countries.

Understanding my audience is key to effectively communicating ideas and information. As a writer, I share thought leadership and best practices in technology industries. In the last 15 years, I have focused on fintech, banking, and financial services disruption topics.

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  • Email: astrid @

Astrid, Cycling Chef

Cycling Chef - compressed - smallest - July 2012In my leisure time, I am a cyclist, foodie, locavore, bookworm, and wine swirler. I volunteer for non-profit organizations that support environmentally friendly and healthy activities in my community. I am the moderator of the Food for Thought book club for the Inland Northwest Food Network, a non-profit that advocates for our local food system through education and outreach.

Since 2009 my blog, Cycling Chef in the VeloKitchen, entertains readers with musings about slow food and slow bikes in literary nonfiction prose. As Cycling Chef I enjoy social networking on Twitter, Instagram, and Facebook.